Competative Advantage: Strategies for CEOs
Introduction As a CEO, one of your primary goals is to outperform your competitors and achieve success in your industry. To achieve this, you need to identify and capitalise on …
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Emerging Digital Marketing Trends
Are you aiming to stay on top of digital marketing trends? As a business, it’s important to make sure that your digital marketing efforts are up-to-date and effective. Knowing about …
Why Market Analysis is so Important
Structural analysis of a market place is essential to developing an effective business strategy. Understanding the competitive landscape and how it can impact your product or service will give you …
The Benefits of Business Coaching
Business Coaching is a powerful tool for today’s entrepreneurs and business owners. It helps individuals create effective strategies that allow them to not only survive in the competitive market but …
Competitive Strategy (5 Forces)
As a business, having the knowledge to make a sound strategic decision is essential to success. Whether you’re looking to launch a new product or enter into a new market
Lessons Learnt (Better Late Never)
When I started my first business aged 24, which seems a lifetime ago now, I had no formal business training or experience at all, having left school at 16 and gone straight into an engineering apprenticeship.